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Maxwell Hsu
Maxwell Hsu
Professor
- Department(s): Marketing
- Office Location: Timothy J Hyland Hall 3434
- Phone: (262) 472-5471
- Email: hsum@mkepride.com
Select Publications:
| Author(s) | Year | Article Title | Journal Name | Volume | Issue | Pages |
| Maity, M., Hsu, M., Pelton, L. E. | 2012 | Consumers' Online Information Search: Gen Yers Finding Needles in the Internet Haystack. | Journal of Marketing Channels | 19 | 1 | 49-76 |
| Huang, Y., Mesak, H. I., Hsu, M., Qu, H. | 2012 | Dynamic efficiency assessment of the Chinese hotel industry. | Journal of Business Research | 65 | 1 | 59-67 |
| Rajamma, R. K., Pelton, L. E., Hsu, M., Knight, D. | 2010 | The Impact of Generation Y Consumers’ Need for Uniqueness and Nationality on Retail Patronage Behaviors: An Exploratory Study of U.S. and Taiwanese Consumers. | Journal of Global Marketing | 23 | N/A | 387-410 |
| Chiu, K. K., Lin, R.-J., Hsu, M., Huang, L.-H | 2010 | Power of Branding on Internet Service Providers. | Journal of Computer Information Systems | 50 | 3 | 112-120 |
| Wang, C.-y., Hsu, M. | 2010 | The Relationships of Destination Image, Satisfaction and Behavioral Intentions: An Integrated Model. | Journal of Travel and Tourism Marketing | 27 | 8 | 829-843 |
| Hsu, M., Huang, Y., Swanson, S. | 2010 | Grocery Store Image, Travel Distance, Satisfaction and Behavioral Intentions: Evidence from A Midwest College Town. | International Journal of Retail & Distribution Management | 38 | 2 | 115-432 |
| Hsu, M., Chao, G., James, M. L. | 2009 | An Efficiency Comparison of Top U.S. MBA Programs: Top Ten MBA Programs vs. the Non Top Ten MBA Programs. | Journal of Education for Business | May/June | 269-274 |